The Breakfast Club Movie Review Example | Topics and Well Written Essays - 1000 words

The Breakfast Club - Movie Review Example There are several methods of communication, verbal and nonverbal, that appear in this film. Each character has their own different attitude and self-concept that is evident throughout the majority of the movie. They have difficulties communicating because they are more likely to be arguing about certain subjects that they are discussing. Since their peers have labeled them as a certain type, it seems as though their self concept of themselves is much different than the image that they convey to others. What many of the characters realize throughout the film is that their self concepts of themselves really do not differ that much from each other. Sometimes, they put up a certain front in order to almost fit their stereotype and it is an effort to put up a wall. However, the characters start to ask questions of each other and this breaks the stereotypes. Each student's self image and self concept starts to evolve and they realize that maybe they have more in common then they first real ized. Interpersonal communication is something that people do not realize that they are doing. Sometimes it is a subconscious reaction. Those subconscious reactions are, however, very strong and powerful messages. Interpersonal communication can be defined as how involved people are when engaging. This includes proximity and how close together people are standing or sitting in relation to each other. Interpersonal communication also includes sensory responses such as eye contact. It also includes feedback. In a smaller group, the communication is more intimate because people are usually in closer proximity to one another and feedback is more immediate as response times are generally quicker (Borchers). That is one situation that members of â€Å"The Breakfast Club† have troubles overcoming. Generally these are a group of students that typically would not interact. However, when put in a single room together and there is a small group of them, they must somehow communicate wit h one another. Even though this is a group that would stereotypically not usually mingle, they still are able to communicate with one another. Despite the fact that each character had their own certain stereotypes, as the film carries on, they start to defy their stereotypes in order to communicate with one another. The other members of the group realize that how they had stereotyped another person was not in fact who they really were. Just because someone looks or acts a certain does not define what is truly within them. By the end of the film though, they have learned more about each other despite their differences and have somehow united and gained unspoken friendship despite the oddity that none of them fit in the same social groups with each other. When discussing interpersonal communication, there are four major principles. The first is that it is inescapable; the second is that it is irreversible; is complicated; and lastly, is contextual. Each of these is fundamental to comm unication. Communication is contextual. Depending on the type of environment you are in, what your own motives or desires are, the interaction of a classroom or even different cultures, genders or stereotypes even interact differently (King). The beginning of The Breakfast Club is a time when obviously none of the students want to be there. They feel as though they are stuck with a group of people that will make the day long because it seems as though none of them have anything in common. At times, their

British Petroleum (BP) and its corporate Image Term Paper

British Petroleum (BP) and its corporate Image - Term Paper Example Every company needs a market and a public where to sell its products. This would only be possible if the company is known to the public, and they have a picture in their minds regarding it. This picture has to be positive; otherwise it could cost the company. A positive image increases a company’s credibility. This image is somewhat build through advertising, where the company portrays itself. Such advertising is not sales-oriented, but takes the help of the public relations department to promote a better reputation and name-awareness of the company. Corporate advertising uses strategies to build a sense of buoyancy and fascination among the consumers’ as well as the others in the industry. The whole company is advertised and branded, not just the products and services. Corporate image is an amalgamated psychological image, which continues to change, according to the firm’s products, strategies, media coverage and other events. The corporate image is a public opi nion of the company, and does not necessarily echo the company’s actual image, size or position. Corporate image is flexible and can change unexpectedly. It could go from best to worst, in hours, because of any scandal or any news, even fake, that found its way into the media, and that highlights a negative aspect of the firm. For example, in the 1990s The Food Lion supermarket faced a scandal that accused the store of unhygienic practices, which was a fraud; but the store was forced to withdraw from the  Houston,  Oklahoma,  Louisiana, and  Dallas/Fort Worth Metroplex  markets, which it had recently entered, because of bad publicity. Or it could go from worst to good overnight, by a feature printed in the Wall Street Journal, or any other newspaper; written by a reporter who was impressed by your services. It is very unpredictable. Companies use advertising techniques to improve their depiction. Brands represent a philosophy; for example The Apple Computer Company has survived a lot of ups and downs, regarding its corporate image. Apple appealed to those computer users who were innovative and creative, who wanted to see themselves as unique and free-spirited people. Apple also faced complains and criticism for its iPhone 4, where there was a connectivity problem. Apple refused to accept that it was a technical error, instead asked the consumers that iPhones have to be held differently. Nowadays, the public relations departments are also involved in positive corporate image building. CORPORATE IMAGE AFFECTS BUSINESS SALES Corporate image helps consumers remember your company. How will people buy your products or services if they are not even aware that your company exists. According to the Gallup Poll, companies today are only 16% responsible, as compared to the 70% in 1968 (Argenti 5). In business, what matters most is what the public thinks and beliefs; and the public trust is what must be upheld and should not be broken. (Argenti 11) The pu blic trust in global companies is going in negative numbers. The statistics have been calculated by subtracting the percentage of distrust from the percentage of trust, expressed by the public during surveys. This shows that the public no longer trust the global companies, to upheld their rights and cater to their needs. (Argenti 15) Companies having good standing are more likely to achieve and maintain their status and public trust in